Cool Kid Marketing: Beer and Bike Racks
— By Kevin Montgomery (@kevinmonty) |
This Belizean beer company sure knows how to market themselves. The badboys at Belikin welded their logo to bike racks and put them around town. Gold. I feel like beer companies in the Yay should start doing this: SF loves bikes, bikes and booze go together like William Shatner and dead baby jokes, and our broke-ass city need more bike racks and as long as a cool brand that the city already identifies with / could identify with if the company’s marketing team told us to identify with them is footing the bill, we could have hella bike racks sporting rad aluminum logos too. Whose snatch do I have to give lackluster head to at city hall to get a bunch of Uptown Almanac bike racks outside The Uptown?