What Would PBR Do?

Tecate *Apologizes* For Ironic Public Urination Ad

Beloved Mission lubricant Tecate has expressed their regret and sorrow for igniting a flurry of faux-outrage surrounding the controversial public urination/man of character ad campaign along Valencia Street, according to The Tens (taker of the above photo):

Hi all, this is Felix Palau, VP of Marketing for the Tecate Brand.

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.

Thank you!

And immediately remove the ad they have, with this jarring PSA on the high school drop-out rate:

Demands for Mr. Palau's resignation have not been met as of press time.

[The Tens]