I've been seeing these billboards around the Mission for a few weeks now, with one notably placed along Valencia Street—the venerable public urination ground zero of the well-watered Mission District. And it would therefore be quite easy to get mad at Tecate, with all their encouraging of young drunk guns to unkink their hoses and allow their sprinklers to go tooka-tooka-tooka-tic-tic-tic-tic-tic in one of many dark alleys in the neighborhood.
But then I bother to Google Translate the latter half of the ad—It's easy to be a man of character. Is this… irony? Tecate, are you seriously trolling us right now?
I, for one, will not be patronized. Either you cut it out with the wisecracks, or I'm just going to keep on drinking Tecate.