tastes like a Jolly Rancher that was soaked in gasoline overnight

First Look: Blast by Colt 45

Back in October, it was revealed that Pabst Brewing's new douchebro owners were working with Snoop Dogg to develop a line of flavored Colt 45.  Everyone rightfully rolled their eyes at the obvious attempt to go after the controversy-plagued Sparks/Four Loko/fortified wine market.  After all, strawberry lemonade is anything but beer—it's a Juicy Juice flavor.  But we were able to get our hands on a case of the prototype “Blast by Colt 45” and, well, my expectations of this 12.5% ABV fruity monstrosity tasting like wolf piss were wrong.

A few of us took a few bottles to Dolores Park the other day to give the grape and blueberry pomegranate flavors a spin.  Honestly, Blast tastes pretty mediocre straight out of the bottle. Having it on the rocks helps, but the idea of drinking malt liquor on the rocks deeply disturbs me and makes me fear for the future of our country.

Finally, after thinking that Blast was merely 'meh', we decided to cut it with some 7up and, honestly, it made the booze the fucking game.  Apparently Colt 45 intends to start shipping this stuff to bodegas soon, but I hope for their sake they lower the ABV and put some more carbonation in it because if they do, it'll be a game changer.  The mix goes tastes just like grape soda and blue raspberry Slush Puppies.  The Marin Institute will blow a circuit over it.  Rappers in Ohio will be rhyming in the streets.  High schoolers everywhere will be getting alcohol poisoning.  It'll be fantastic.

When a malt liquor turns your tongue blue, you know know it's the jam.

To be clear, when I first tasted Four Loko a year ago, I thought it was proof that God loves us and wants our vomit to smell like rotten watermelon.  I drank Sparks by the case in college.  And I'm more apt to reach for a Sunkist than a Coke.  Perhaps that makes me biased.  However, all the other Four Loko fiends that tasted this stuff agreed: Colt 45 has upped the high fructose corn syrup beer game.

4 Loko Enlists Local News Station for Youth Ad Campaign

No, not really.  But when a field reporter's opening line is “…Cops and kids say just one can of 4 Loko can make you do some crazy things…” you have to wonder what the hell the producer was thinking when they approved the script.  

However sensationalized and fear based News 12's coverage may be ('NIMBY WATCH: FOUR LOKO NAZI RAPE JUICE NOW EVERYWHERE; WILL FIND YOUR KIDS AND SODOMIZE THEM; MORE AT ELEVEN'), I'd say that the statements made in this segment are fairly accurate.  After downing a whole can myself in a span of 20 or 30 minutes I was in fact “way gone”, as underage diabetic lame-o Morgan Rowland so aptly puts it.

Rowland seems like the ideal candidate to be a spokesman for anti-alcohol watchdog group, Marin Institute, who in August of last year issued a video 'warning' concerning Joose and 4 Loko.  Their anti-Loko campaign doesn't seem to have had the intended effect.  Loko is more popular than ever, and since the video was produced Loko's alcohol content seems to have risen from 11 to 12% (Thanks Marin Institute!)

I wonder what these San Rafael based NIMLS (Not In My Liquor Store) would think of the News 12 segment. Personally, every time I watch it makes me want go down the street to the 24 Hour Market (open Monday through Saturday, 11am to 2am) to cop me a cranberry lemonade and get Loko'd.