Proving that a food's instagrammability is more important than taste, 7x7 is GUSHING about Valencia's latest bakery with a “designer's eye”, Craftsman & Wolves:

The stylish brainchild of pastry chef William Werner, the bakery is the first project from Outfit Generic, his boutique hospitality group that includes graphic designer Josh Chen. Styled more like an atelier, the space juxtaposes a palette of blacks and grays with clean lines against brick walls. One glance at the pastry case—that looks straight out of Gucci—and ordering five items is justifiable. Will it be the savory pain au cochon (with prosciutto layered inside) or a chocolate brownie loaded with salted caramel? There are also deeply flavorful croissants, inspired éclairs, white shoyu (soy sauce) caramels, and savory bites like salmon rillettes and sandwiches.

I've wondered about this place, 7x7 was a little light on reviewing the actual food (which they describes as “flavorful” and “a sweet substitute for buying jewelry”).  So I reached out to a couple of friends who've stepped foot in the Gucci-ish basic bitches bakery:

• “It was really good.  And very pretty… in like a cold, exposed industrial kinda way.”
• “The sandwich I had was good, and they have a veggie and meat option daily, but it was pretty expensive.  I guess I might go back there sometime.”
• “Dude, fuck 7x7. They've got an EGG INMUFFIN. That's right, an egg INSIDE a muffin.  Fuck everything else, it's the shit.”

There you have it! Egg InMuffin! Fuck everything else!

[7x7 | Photo by Athlex]