— By Kevin Montgomery (@kevinmonty) |
Back in June, Tecate posted a cute billboard on 14th and Valencia that seemed to encourage people to publically urinate on the 299 Valencia condo development. Some people weren't so happy about this, so Tecate pulled the billboard and issued an apology:
Hi all, this is Felix Palau, VP of Marketing for the Tecate Brand.
We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.
Thank you!
I guess their internal controls are busted, because the billboard is back in the same spot.
Comments (4)
If you can find a tree like that in the Mission, I’d say you are welcome to use it.
It’s fake racism.
Fake racism
It could be worse; the ad could be in French and show the inside of a Parisian parking garage………in smell-o-rama no less.