San Francisco’s famed purveyor of fancy toast, The Mill, is upping its $4-a-slice game. Earlier this week The Mill’s head baker, Josey Baker, announced that starting Thursday his crew will begin serving customers two pieces of toast, covered in toppings and pressed together to form what Baker describes as a “sandwich,” from the counter of the Divisadero Street coffee shop. And you better believe it’s going to be some artisanal shit.
Per The Mill:
We’ve been honing our sandwich game for months, and we think we’re ready to let ‘er rip… so starting this Thursday we’re gonna do just that… JBB sandos every Thur-Sun, 11am til they’re gone, $10 apiece. this week you can expect roast cauliflower + spring red onion, tokyo + scarlet turnips, baby kale, JBB special sauce, roast garlic aioli + provolone. next week you can expect something else rad. let us know what you think!!
Baker seems to be counting on the fact that customers will happily plunk down $10 for a sandwich — even if eight of those dollars are only covering the cost of bread.
And while readers are likely mumbling a collective “that fucking place” at this news, the announcement does present one particularly interesting opportunity. A little-known fact is that every Monday and Wednesday from 6pm to 9pm The Mill sells grilled cheese sandwiches, and during that time the coffee shop is magically transformed into the cleanest BYOB spot the Western Addition has probably ever seen. Hopefully, the bring-your-own-booze hours will expand along with the new $10 sandwich hours and we can all start getting lit in The Mill every Thursday through Sunday from 11am until whenever the food runs out.
After all, excessive amounts of cheap liquor has the power to make even $10 worth of dressed bread go down easy.
[Photo: The Mill]