
I was curious as to what PBR was doing with the $5,000 I've given to them over the years (give or take $5,000), so I took a look at their 'totally fresh' internet website. Turns out PBR has been busy making an iPhone app telling you where you can 'get PBRed ASAP'. If you ever thought that PBR was not marketed to you, dearest starry-eyed Missionista, time to get real: this app is straight-up reppin' that bodega known as Elixir. My favorite feature has to the direct link to call your local bar to find out if they have PBR.
1) *grumble grumble* Hey this is Pop's, why the fuck are you calling us?
2) Hi, I'm looking for a place to drink Pabst Blue Ribbon, would you by chance have any in stock?
*Dead Air*
2) Hello?
1) Sorry, I was just loading the shotgun.
I gave the app a run on my phone. Turns out every bar in the fucking Mission has PBR. Who knew! But now I have a PBR icon in my phone dock (I decided a PBR locator was more important than that stupid 'telephone' app I had down their previously), which pretty much makes my iPhone the most unique iPhone ever.
In other news, PBR is now selling branded mittens. You can thank me later.
