Stepped-on Del Taco Box to Replace Giant Value

Have you ever wanted to live in a weird 70's bowling sign?  Well, soon you'll be able to, as Mission Street's Giant Value is set to become a deflated accordion/fancy 110-unit condo development that'll rival the height and majesty of the New Mission Theater marquee.  From the architect, Kwan Kenmi:

110 Market Rate Condominums [sic] will inhabit this urban site adjacent to the New Mission Theater.

The project showcases quality and urban living. Meticulous detail 'weaves' the project tightly into the existing vibrant urban fabric. Small meticulously designed one and two bedroom condominiums bring value and density the neighbourhood [sic]. The design utilizes contemporary design and materials to bring idividuality [sic] to the building and dwelling units.

I'm inclined to think that these rendering inaccurately portray the true magnitude of this thing, considering the New Mission Theater marquee is only 70 feet tall and they've designed it to be 8 stories (unless the floors will only be ~8 feet tall each).

Anyway, no word yet as to if there will be any affordable housing, when construction is slated to begin, and how much each unit will be flipped for (but we're hearing rumors that the developer, along with Alamo Drafthouse, is pitching in $1.2m to revitalize Bartlett Street).  Stay tuned.

Comments (15)

We kind of need to build up SF. Why are we so afraid of tall buildings?

So, instead of a five screen cinema that serves beer it’s going to be condos? Mission, the end is nigh.

Meh, It’s not terrible. Not great either.
The massiveness of it could probably be improved with a setback at the fourth floor.
Truth be told we NEED more housing in this city. Here’s hoping some of it will be affordable housing.

Terrible. I’ve already written to Supervisor Campos to urge him to fight any such huge building at that site. I’m not against new housing, but a 100-unit, 8-story development in that area is wholly inappropriate. A two-to-four story building would be much more reasonable.

The renderings indicate the Mission Street façade is about 75’ in height since the ground floor is taller than those above. In sketch #2 it appears that there is a pavilion-like set-back storey that achieves the 80’ height. There looks to be a second set-back on top of the first on the roof which raises the height yet again. The elevator housing will add another 16’.

Also, in sketch #2 we can see that the project extends all the way from Mission through mid-block to Bartlett Street. That section of the proposed project is taller yet, possibly hitting 90’.

The Eastern Neighborhoods Area Plan set Mission Street heights at 80’.
Will this developer be granted ‘exceptions’/variances to build it higher than the Plan sets the maximum height?
What does the accompanying text indicate its height will be?

Bartlett Street residents must be absolutely thrilled to look forward to (what appears to be) 50 linear feet of heights of 90’ and 25 linear feet of a 70’ height rising up on their street.
No wonder the developer says he will revitalize Bartlett Street - as if it needs it.

Why do we bother to have Area Plans - or the Planning Department itself - if the rules are ignored and broken time and time again?

Just leave Serrano’s intact.


I’m in favor of anything that provides more density. I will miss the Giant Value though- it was a great place to find unexpected treasures.

I can’t believe we’re 30 comments in and I’m the first one to quip the following:
“New Mission indeed.”

But please, let’s just agree to make it fit within the planning limits for this block and then hope they can leverage the crap out of it to bring the theater back to life. Let’s all keep our eyes on the prize here. Single screen movie theaters aren’t being resurrected very often these days, and this one has the potential to restore some of Mission Streets historic vibrancy. It was the Miracle Mile after all. Plus the New Mission is one of the last remaining (relativlely) unadulterated movie palace gems left in the city. Let’s make it happen!

Looks too big, and kinda fugly. Gotta wonder if these type of buildings are going to be a theme of the Ed Lee years.

You know what I really hate? The unrealistic street renderings.

I expect to see two 14’s stuck behind a homeless person wandering in the street, a cyclist crossing against the light, and at least a dozen skeevy looking dudes scattered around. Half those parked cars should have citations stuck in the hood and let’s not even talk about the trash we should be seeing here. And graffiti! C’mon, is it really that hard to put some in? Otherwise it’s lies, all lies.

Feh. Next we’ll see umbrellas and tables out front.

What a monstrosity. Perhaps we will get lucky and it will collapse into the BART tunnel.

Why are we allowing something so stubby on a multi-billion dollar piece of transit infrastructure, yet building a 20 story hospital on Van Ness miles from BART? Double the height of this and then maybe, maybe we’re talking.

Say no to stubby buildings here!

As I read the comments, I chuckle. If the question is drinking in DP, food truck regulations, or the foie gras statute, everyone on SF blogs says, “the rules stink!” “change the rules!” All of a sudden, however, with buildings, it becomes clucks of, “well, so long as the plan is followed,” and “above all, follow the height rules.”