Mission Local has the word on a new gastropub (which I believe is a made-up word for upscale Applebee's) “Mission Public SF” opening up at 15th and Mission:

[Anthony Shuton], who lives a block away from the proposed pub, said he wants it to be an unpretentious place that serves the community.

“We are going to have better customer service, it will be unpretentious, welcoming to everyone, not just hipsters,” he said. “I really want the full community input.”

Shuton said he hopes to open the pub sometime in the spring, but first he has to get approval from the Planning Commission to change the use of the former hair salon to a full-service restaurant.

I'm really relieved there's finally a place not just for hipsters coming to the Mission.  Between Monk's Kettle, Fritz, Luna Park, Schmidt's, Dr. Teeth, Locanda, Another Monkey, B3, Local Mission Eatery, Delfina, Gestalt, Southpaw, Gracias Madre, Zeitgeist (increasingly), Grub, Dear Mom, Hog & Rocks, Beast & The Hare, and Radish, there're really not enough options for 'the community' to eat at.

[Mission Local]