U.S. Bank Building Morphs Into a Skewed Absolut SF Vodka Ad

Thursday night found the Mission's tallest and particularly windowless facade slapped with a projected Absolut SF vodka ad (visible above, kind of), which brings up an important question: why doesn't the neighborhood rally behind doing something interesting to this wall?  It'd make a great home to an homage to the “Lilli Ann” mural, or perhaps another Hendrix Gin ad.

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projected thursday night