Reader Jarvis chimes in with the difference between living in the Mission and The Sunset:

I see this truck with the cool-kid ninja EVERYwhere.  But, I live in the Sunset; I'm sure seeing this kind of shit happens all the time when you live in the Mission and life is so cool that you don't have to make videos about how cool it is to remind yourself it's cool.  But it ain't like that in The Set.  Yeah I said ain't, I'm a cowboy…

Dunno about that.  Pretty certain we take a lot of video/photos to prove to ourselves that our neighborhood is worth living in.  Also, “The Set” is way better of a nickname than “The Mish.”

Plus, as Beej noted, there is some hella rad sidewalk graffiti (aka the harbinger of hip) over there: