— By Kevin Montgomery (@kevinmonty) |
I was curious as to what PBR was doing with the $5,000 I've given to them over the years (give or take $5,000), so I took a look at their 'totally fresh' internet website. Turns out PBR has been busy making an iPhone app telling you where you can 'get PBRed ASAP'. If you ever thought that PBR was not marketed to you, dearest starry-eyed Missionista, time to get real: this app is straight-up reppin' that bodega known as Elixir. My favorite feature has to the direct link to call your local bar to find out if they have PBR.
1) *grumble grumble* Hey this is Pop's, why the fuck are you calling us?
2) Hi, I'm looking for a place to drink Pabst Blue Ribbon, would you by chance have any in stock?
*Dead Air*
2) Hello?
1) Sorry, I was just loading the shotgun.
I gave the app a run on my phone. Turns out every bar in the fucking Mission has PBR. Who knew! But now I have a PBR icon in my phone dock (I decided a PBR locator was more important than that stupid 'telephone' app I had down their previously), which pretty much makes my iPhone the most unique iPhone ever.
In other news, PBR is now selling branded mittens. You can thank me later.
Comments (2)
Yeah, an app for locating PBR in the Mission is about as useful as an app for locating Guinness in Dublin. But those mittens! MUST HAVE THEM.
“Pabst is now considered to be the second fastest growing beer brand in America, according to Nielsen research. Sales rebounded by 10 percent in 2002. So far, in 2003, the brand has gone up by another 10 percent. Stewart’s “no-marketing” marketing approach is the buzz on Madison Avenue and in MBA programs. Stewart engineered a turnaround on a shoestring, proving that it takes more than cash to win customers’ hearts.”
http://www.fastcompany.com/fast50_04/winners/stewart.html (2004)
Suckers.