Ever wanted to know about the day-to-day of Four Barrel Coffee owner Jeremy Tooker? Of course you have! And lucky for you, the new YouTube series “American Hipster” (which we had anticipated would be pretty “meh”) delivers a surprisingly sincere portrait of Jeremy, painting him as a fairly normal dude self-aware of Four Barrel's pretension.

(Also, is this the crystal ball into the future for the successful 20-something Mission kids as they crawl into their 30s? Total workaholic sporting tattoos who does cool dad stuff with mixed race kids all while lamenting the inherent pretentiousness of their hipster-targeted business? Whoa. Is there a Never Never Neverland?)