The trailer for new Youtube series “American Hipster” doesn't really give us much to go on, but at first glance it looks pretty terrible. More than that, it actually looks sort of boring. The series comes to us by way of Seedwell, which launches “viral video” campaigns for totally hipster corporations like Microsoft, Foster Farms and T-Mobile. So, you know, I'm sure they've totally got their finger on the pulse of this unique, creative lifestyle. 

I anticipate a lot of aerial shots of SF, up-close shots of espresso being poured in Four Barrel, girls messing with their bangs and probably some weak analogies comparing hipsters with the beat generation which are bound to make us all cringe. This series serves more to evidence the fact that we're way beyond the point where being a “hipster” has anything to do with fringe or alternative culture. It's just white noise at this point. If you can handle all the tired cliches of flannel and thick-rimed frames, it could be good for an eye-roll or two.