Remember Uber? That awful Town Car cab 'start-up' that charges you $50 so you can pretend to be Larry Ellison on the way to brunch? The ones that did the stomach-churning "Hipster Thursday!" promotion? Well shit just got real:
THIS IS WHY PEOPLE ARE SMASHING GENTRIFIED STORE FRONTS ON VALENCIA.
Sorry, give me a moment to calm down.
So, Uber's team of marketing eyerolls dreamed up the brilliant idea of shuttling around an "instant fiesta" in "three SUVs" (why not Ford Fiestas?) on May 4th for the low-low price of $100. Oh yes. For the cost of two ostentatious joyrides, Uber will delight crowds of dreamy Zynga employees with one mariachi song...whicchh strikes me as just a tad tasteless. There's a line Mission 'transplants' dare not cross, and they're crossing it. Sure, it's one thing to evict the Latino community and take their homes, but overtly exploiting them for a marketing lulz? That's just poor form.
Anyway, have you guys seen my post about Edward Burritohands?
(But seriously, am I justified feeling sick about this, or am I just suffering from a nasty bout of San Franciscan white dumbie political correctness? I mean, they're getting paid, right?)