Levi's Marketing Dollars: Not Just For Mission Hipsters Anymore

Sympathetic to those 10% of Americans are unemployed, Levi's is continuing with their temporary "We Are All Workers" PR stimulus package.  This 10x15 foot tower of "climbing blocks" is debuting on the corner of Market and Powell this week, with the available white surfaces to filled by a "hired illustrator."  How long do you think it will take these to be embraced by the locals?

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