I’ve hated on Union SF in the past, but this latest piece from the Chronicle just keeps it coming up:

Charukesnant lived in Cow Hollow for years before buying a two-bedroom, one-bath unit in the Mission last month. She and her friends would frequently hit the restaurants in the Mission on the weekends, something that’s more convenient now that she lives there.

…

Brian Choe, who had previously been renting in the Marina, narrowed his search for a home to the Mission and Mission-Potrero area. Once he set his eyes on a unit at the Union by Palisades, “he knew this was where I wanted to be.” The young professional said he eats out nearly every night at one of the neighborhood restaurants and often finds himself at a local watering hole, Homestead, 2301 Folsom St.

…

Charukesnant said the Mission’s “chill vibe” is perhaps one its most surprising delights.

(link)

Dunno how much longer the Mission will have a “chill vibe” if a bunch of bros in Ed Hardy shirts keep infesting the neighborhood and pumping out shit-factories, but that’s just me.

UPDATE: Let me clarify, it has nothing to do with fashion but everything to do with attitude.  These are the people that drive to work (read the article), make demands for more parking rather than parkletts/bike lanes/bike parking, file noise complaints, and demand that hipsters leave Dolores Park alone so they can hang out with their babies and dogs.  Fuck that.