I know the idea of a reality show about Ike's seem ludicrous, but it appears to be true.  Posted yesterday to Facebook:

The Ike's Place reality show could be a reality! Tomorrow morning(4/11) at 10am, representatives from Indigo Films via the Discovery Channel will be filming the first 'episode'. Shooting should go until 1pm. Come stop by and say Hi—You could be the next reality TV star!

I'm sorry, but if ordering a sandwich makes you a reality TV star, you're doing it wrong.  It takes a very special kind of princess to order a “Mobile Momma” and then immediately start freaking the fuck out because it's going to be another 20 minutes before the sandwich is ready.  In fact, I'm pretty sure this will publicity stunt backfire and hurt business.  Yeah, there will be some tourists who want to eat from “that sandwich place that was on after Sarah Palin's Alaska,” but most normal people who actually live in the city won't be interested in having a camera pointed in their face every time they want to order a $10 sandwich before getting high in the park.

[hat tip The Bay Citizen]