Is Mark Zuckerberg Tired of Feeling Rich?

Did Mark Zuckerberg Pay $10 Million to Move to the Mission?

When news broke in mid-October that Facebook founder and one-time MDMA user Mark Zuckerberg moved to the Mission District, it stirred quite a bit of debate as to where exactly he moved and what it meant for the neighborhood.  Over the weekend, The Wall Street Journal seemed to unknowingly figure it all out:

A 5,542-square-foot home in San Francisco’s Mission District has sold for $9,999,000, according to public records.  The price could be a record for the increasingly trendy neighborhood, based on a search of the San Francisco Multiple Listing Service’s records for the last 30 years.

The price is breaking new ground,” says real estate agent Dennis Otto of Pacific Union International, who was not involved in the deal.  “It speaks to the desirability of the location.” The location in recent years has gone from being the grittier side of San Francisco to one that is now a favorite with the young tech crowd, as it offers easy access to the freeway connecting the city and Silicon Valley as well as to an ever growing number of artisanal chocolate shops and hipster coffee outlets.

The article doesn't mention the address or Zuckerberg, but does say it was purchased by SFRP LLC. from Cary S. Collins.  Through some rather trivial Googling, it would appear the house is 3450 21st Street (at Dolores), which was originally purchased for $1.2m in 1997 and only estimated to be worth $3.2m by Zillow, meaning the holding company—registered by a lawyer who specializes in forming trusts for rich folks—overpaid by nearly $6.8m for the privilege of quick access to artisanal chocolate.

All this info matches up with the info dropped by SocketSite over the fall, with the exception of a half-block discrepancy in their reported address:

While Zuckerberg does appear to have bought a home in San Francisco, according to a plugged-in source and due diligence, the house in question is actually atop Liberty Hill on the non-Mission side of Dolores. The property was never openly listed for sale, for which Zuckerberg paid a premium, and Zuckerberg's name is not attached to the house.

Okay, so what if was him?  After all, $10 million is nothing to the kid—especially considering he paid double that to shut down complaints about privacy “concerns.”  However, it's less about the man himself and more the trend it signals.  As Curbed put it:

The Mission has already made news for asserting itself as the latest hot 'nabe. It's a bit of a Cinderella story: What was once a lowly stepchild, cowering in the shadow of real estate giants Noe and Castro, has emerged…and suitors are lining up. Earlier this year Redfin predicted the Mission would be among Bay Area locations to witness the steepest home price increases in 2013. […] With “easy access to the freeway connecting the city and Silicon Valley,” plus SF's local tech corporations setting up shop nearby and the full gamut of new shops and eateries (who could forget “gourmet gulch?”), the Mission is officially the hottest neighborhood for residential real estate.

Better lock in those rent-controlled apartments, folks.  It's going to be a brutal year.

Update: A couple of commenters and email tipsters put Zuckerberg safely in Noe/Castro at 3660 21st Street—not the $10M property originally mentioned, but a couple blocks west.  This property was sold for $3M in May (only $1.2M over the asking price) and registered to a Palo Alto lawyer who specializes in aiding corporate execs with estate planning, so all that matches up.

Should this update prove to be true, it makes the record-breaking $9,999,000 sale all the more curious.  Who the hell else threw a bonus $6.8M at a Mission District address?  Is paying over three times the home's value really what it takes for lowly non-Time's Man Of the Year mega-millionaires to score a crash pad these days?

It seems 21st Street is becoming San Francisco's new billionaire's row.  Anyone want to go halvsies on opening a new artisanal chocolate shop?

Update II: It seems Mark bought both houses, because why the hell not?

[WSJ, via Curbed]

Mark Zuckerberg Moves to the Mission District

We sure have been seeing a lot of Facebook's billionaire “I'm CEO, Bitch” living the slow food high life in our fine neighborhood this past year.  From sunny days in Dolores Park, to late-night beer and burrito outings at Phone Booth and Farolito (with a little line-standing at the chosen foodie hot spot Wise Sons mixed in), it seems Mark has been trying to fancy himself as a pure blood poor person.

It has led us to wonder if he is trying to reinvent himself as a “Mission hipster” and others to declare the Mission as “the neighborhood Facebook built.”  It's even spawned some fantastical rumors among neighborhood chatterers that he might be living part-time in La Lengua.

Well, it seems as though the rumors might be more than that, as BuzzFeed's Reyhan Harmanci reports on the claims that Zuckerberg has made the Mission his new home (under the bold headline, “The Heart Of Silicon Valley Is Now In The Mission”, no less):

The techies' migration from suburban Palo Alto to the charmingly gritty — and once less charmingly gritty — urban neighborhood has come in waves, but really settled in this summer when the scene's low-profile king, Facebook founder Mark Zuckerberg, began being spotted around a house at the edge of the Mission, near Noe Valley. But his arrival here, and his cohort's, isn't just a real estate choice: it marks the merger of tech culture and culture at large, a new hybrid in a neighborhood and a city whose key industry used to stand a bit apart. The first tech boom, of the late '90s, brought an influx of new people in the Mission — but it's hard to imagine that the hardcore engineers would have been happy with, say, the level of gang violence and messy artist warehouses a decade ago.

Now, with most of the rough edges sanded off of the previously-poor district, the tech guys are the Mission's mascots, the cool kids. Love it or hate it, the musicians and weirdos who won the neighborhood its hip reputation in the first place have mostly grown-up, fled to Oakland or both. The street artist [movement] “Mission School,” led by figures like Barry McGee and Chris Johanson, is dead.

But Zuckerberg spends time on Dolores Street, often walking his dog, and his part-time residence (he also has a much-photographed home in Palo Alto) is an open secret in the neighborhood. Though residents wondered at first about rather sizable security detail parked in a quiet corner, it appears to be paying some unexpected dividends: apparently a private security guy chased down a would-be burglar recently.

The move makes sense, especially given that Valencia Street pretty much looks like downtown Palo Alto anyway.  But one big question remains: will he be taking the Facebook bus or driving to work?

(Oh, and welcome to the neighborhood, Mark!)


Is Mark Zuckerberg Trying to Rebrand Himself as a 'Mission Hipster'?

When Mark Zuckerberg started turning up at Mission bars such as El Rio, The Royal Cuckoo, and pseudo-dive bar Dolores Park, we kinda dismissed it because everyone goes to those places.  Then he acquired Instagram, making us scratch our heads just a bit.

But last night, the 35th richest guy in the world was spotted slamming drinks at the notably cheap and filthy dive Phone Booth and making a 2:30am Farolito burrito run.  Which begs the question: was Mark just trying out his billion dollar toy in its native habitat, or is he attempting to rebrand himself as just a regular ol' Mission hipster?

See, he actually drove 45 minutes north from his fancy Palo Alto HQ to hang out at a bar known for its questionable indoor smoking policy and access to shitty last-call coke dealers.  That's not to say we don't like The Phone Booth, because we do.  But to claim the place is a “destination bar” for people coming from out of town is a bit of a stretch.

Unless he was trying to score some blow…

[Photos by PX Anon & Meesha | Thanks for the tips, Jason and Lindsey!]