It's already Wednesday and we're only now reading our first anti-gentrification rant of the week.  Real evidence the local media is slipping, honestly.  And while we're still not seeing much of a fresh take on things, today's soapbox is a startling one: The Bold Italic.  The Bold Italic.

I cry:

Take a walk down Valencia Street today and you’ll find yourself waiting in line at a Disneyland of pop-culture opulence. Oblivious of the stark irony, graphic designers and marketing managers frequent $50/seat old-time barbershops and shop at retail boutiques obsessed with the rugged appeal of working-class fashion. Simultaneously, the actual businesses and experiences the proprietors are emulating are unable to compete in the increased rental market. What we’re left with are stage props and costumes in an increasingly detached culture of disingenuous, blue-collar nostalgia. […]

Sadly, the very diversity that attracts people to this city is now being threatened by the people it attracts. What we are now witnessing is the rubber band of white flight snapping, bringing with it the strip-mall formula of familiarity that most people who now call this home fled from. It doesn’t matter if it's Whole Foods, Blue Bottle, or a flock of mobile food trucks, gentrification in 2013 seems to be characterized by a stark cultural homogeneity that is leaving one neighborhood indistinguishable from the next.

Oblivious of the stark irony, The Bold Italic published this without taking even the slightest bit of look inward.  No mention of their puff pieces on $50/seat old-time barbershops (published two days ago) or overpriced shaving kits.  No hint at self-awareness of their blind promotion of non-union union-chic boutiques obsessed with the rugged appeal of working-class fashion. Not even a self-deprecating quip about their faux-folksy reclaimed wood headquarters paid for by their deep-pocketed parent's (Gannett, owner of USA Today) generously provided trust-fund (yearly tax write-off).

Yes, The Bold Italic, homogeneity is absolutely ruining San Francisco.

(Also, can someone point me in the direction of our neighborhood Hot Topic? I need some new shirts.)