china

Today I bring you exciting news from the Orient:

Everyone's favorite American Shit Beer lager is now being exported to China in a fancy new glass bottle under a new name, "Pabst Blue Ribbon 1844."  According to Danwei, an advertisement in the business magazine Window of the South reads:

It's not just Scotch that's put into wooden casks. There's also Pabst Blue Ribbon Beer 1844

Many world-famous spirits
Are matured in precious wooden casks
Scotch whisky, French brandy, Bordeaux wine...
They all spend long days inside wooden casks

[cut]

It's truly a treasure among beers

So, how much does one rebranded, Scotch-like pee-burrr cost you?  $44 U.S. dollars.  Seems like a lot of money, especially considering when I was in China in December, a 32oz of PBR was $0.07 USD.  Coolster legitimacy ruined.

(Danwai, via The New Yorker.  Thanks for the tip, anonymous reader!)

Previously on Uptown Almanac

• Cheap Beer Taste Test Reveals Mission Hipsters Don't Know Their Cheap Beers, Identifies PBR as the Worst