Creeping Dystopia, 94110

"94110" Hopes to Bring "Mark Zuckerberg Fan Fiction" to Television

This weekend, flyers began lining the Mission District advertising an open casting call for a new television drama 94110. To many, it seemed like a joke: the show’s premise, self-described as “the story of six leading technology executives living, learning, and loving together in San Francisco’s Mission District,” reeks of the unbearable cheese associated with network TV’s most hackneyed dramas. But it is not entirely clear if this is another local techie troll job.

When reached by phone by Uptown Almanac, one of the producers behind 94110, who seemed completely unaware of the Twitter chatter surrounding the show, simply described the independent pilot as “Mark Zuckerberg fan fiction.”

The producer, who declined to identified himself as anything more than a representative of “94110 Official,” was also quick to quell fears that the production is seeking to exploit the Mission’s growing notoriety as tech enclave.

“The main collaborators are all residents of the Mission community,” the producer explained. “We want to take the neighborhood’s new reality and do something with it.”

However, it is unclear how much traction the pilot has—or how seriously people should take it. The pilot has not be ordered by any network, nor has not been fully financed. According to the show’s producer, 94110 is “looking for seed and angel investors right now.”

The casting call also states that “each role will be cast with no preference toward age, race, or gender”—a promise that seems absurd given the racial and gendered homogeneity of the industry 94110 is supposed to cover. When asked about this claim, the producer merely confirmed that the script has already been written and they have “six specific executives” they are casting. He went on to emphasize that the production has a range of roles open.

Andrew McClintock, publisher of the SF Arts Quarterly magazine, which is advertised as hosting the casting call, confirmed in an email to Uptown Almanac that the production is “legit and we are looking forward to it.”

This is a developing story and will be updated as we learn more.

Comments (6)

Uptown Almanac, i’m a little embarrassed for you. If you knew anything about the art community in SF you would know that this is a ’ conceptual art piece’ (re: not on the level) by one of the better galleries in SF that does this type of thing consistently. 

SFAQ is great, if you read sfweekly or bolditalic you’d think the arts scene in the bay area died in 2010 (or whenever the guy that wrote the obnoxious article on bolditalic moved here … seriously have you read that thing?  Thinking he came at the start of some kind of hipster/art scene in the Mission, holy hell that was some wild wild shit).

This story seems real though

The end game not being the flyer but the ongoing production of the concept.

I’m shocked they didn’t run this idea through all of our UA culture czars…

This’ll be perfect for bravo TV. I heard they’re doing a Million Dollar Listings SF version too.  Whheeeee!

This is not an art piece, this is an actual casting call for a show I’m producing about the neighborhood. I’m committed to giving back to our colorful and diverse neigborhood.