Beers & Bondage

Citizen Fox: A New Brewery Headed For the Mission

The bombed out shithole across the street from the best vegetarian banh mi in the Mission is finally being renovated and put to use. Citizen Fox, a brewery/restaurant to be located on the corner of 18th and Mission Street, is slated to open in late 2014. And while I’m thankful that this isn’t some craft cocktail “experience” dropped on us by the visionaries behind the upcoming new and improved Pop’s, I’m made more than a little wary by the ratio of buzzwords to content on Citizen Fox’s blog.

It only takes three sentences for Rich Higgins, Citizen Fox’s brewmaster, to start talking about his plans to “offer education” and “develop community.” I’m beginning to wonder if it’s even possible for someone in 2014 San Francisco to drop the bullshit and just open a restaurant that serves food. Afterall, this is a brewery, not an expansion of the Women’s Building.

Other tired platitudes that make an appearance:

The opening beer menu at Citizen Fox will be influenced by the things I love most about the Mission District — it’s warmth, liveliness, and vibrancy. […]

I’ll draw on a variety of European brewing traditions […] while infusing them with the creativity that’s such a big part of San Francisco’s hip food, craft beer, and cocktail scene.

Maybe Citizen Fox really will contribute positively to the community (in addition to the obvious benefit that it’s another spot to get drunk on artisan craft brews). For example, in an attempt to follow through on their promise to offer education, Citizen Fox is proposing a 10 month, 35-hour a week internship program that requires the following duties:

  • Attentive learning, training, and communication
  • Working while being watched by a curious public
  • Entering dimly lit and/or enclosed spaces occasionally
  • Frequent bending over, squatting, working above your head, working on ladders, working on knees, working on the floor
  • Repeated gripping and manual twisting of clamps, tools, and hoses

This exciting “journey into the craft brewing industry” reads less like an education curriculum and more like the rider on Kink.com’s “Public Disgrace: Brewery Edition.” But, hey, it pays $15,000.00. So fuck it, I’ll see you at the brewery.

[via Inside Scoop]

Comments (14)

Please dont hate on the new pops before it even opens

Due to my proximity to Pops, it’ll take a lot for me not to go there pretty frequently.  I love phone booth and all, but that walk to Van Ness is getting old, at least blind cat is there as a buffer

Sh*thole???  That was a much trafficed cheap stuff  store  !!!!    Now to be $8 craft beer store in the name of progress.

It was a well trafficked thrift store.  Now it is a shithole.  

I guarantee that whatever yuppie bullshit materializes in this space will make us miss the day when it was just an abandoned building (looking at you Linea Cafe)

Not if you own a condo on that block!!

It is new, and therefore evil.

Yeah, if only this guy would provide reasons for suspecting something awful.

All this time I was hoping it would become a Vietnamese chicken restaurant. So they wouldn’t have to change the sign.

Hey, glad the building was saved.  Hopefully it’ll be restored nicely.

“Afterall, this is a brewery, not an expansion of the Women’s Building.”

THIS.

Also: when Higgins opened up Social Kitchen in the Inner Sunset, they promised all sorts of candyland bullshit, and none of it ever came to pass. Lots of talk, though and the word “community” and shit.

Citizen Fox, where Tech meets The Marina.

I just want more trees planted and maintained.


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