Hashnag

SF Business Times Apologizes for Epic Autocorrect Fail

I’m not sure this is best practice for reaching out to Black Twitter to promote your brand and encourage positive community engagement, but then I don’t host conferences on “How social media, content and SEO can be used for maximum benefit.”

Update:That was a terrible autocorrect that was not intended in any way” they explain. “Our sincerest apologies that was not the entered # It looks like an autofill took that before it could be corrected. The tweet was deleted.”

[h/t Ed Parillon]

Comments (5)

What is more strange is that autocorrect shouldn’t pull up “oaklandniggas” unless the poster had used that term enough for their device to recognize it.

What DB said. It’s not in Apple’s dictionary (in fact, I just tried to get my phone to do an autocorrect in that way and couldn’t), so unless it’s something you had typed frequently (not just once), autocorrect wouldn’t have even recognized it as a word.

It’s actually possible that it was Twitter’s built-in autocompletion for hashtags that did it. If you start typing a hashtag, you’ll see several suggestions come up. #oaklandniggers is a somewhat popular tag: https://twitter.com/search?q=%23oaklandniggas&src=typd

Christine is right - its not the auto-correct for the phones dictionary, but the auto-suggest feature of the Twitter client trying to match existing (and somewhat popular) hashtags.

Maybe Tupac’s ghost is running their Twitter feed?