Wise Sons Deli has been long famous for their building-wrapping lines and also their challah French toast.  But it turns out their reputation for long waits and slow service has been detrimental, so they took to the Chronicle to clear up their linephobic would-be customer's misconceptions:

When Wise Sons opened last year, the place pretty much had a permanent line. And like many restaurant openings, things got smoothed out over time, but it’s hard to shake those first impressions and stigmas.

“One of the biggest misconceptions: People say, ‘you’re always busy, there’s always a line, I can never get in.’ It’s not true anymore,” says [owner Evan Bloom]. “There’s a line at times. But how do you let people know that they can come in for breakfast? And that the restaurant is not as crazy as it was the first six months — and the food comes out fast. We continue to grow as a restaurant and as first time restaurant owners…”

According to Wise Sons' Leo Beckerman, their interview with the Chronicle was conducted while Beckerman was “plunging the toilet,” which, honestly, is one of the most beautiful statements about the level of respect the Chronicle commands these days.

Anyway, feel free to read on if you find yourself plopped down on the toilet and hunting for something to look over.