The Mission Has A Lot to Look Forward to With Alamo Drafthouse

First, this is going to be the third time I source something from “popular real estate blog” SocketSite within a few weeks.  Normally I hate real estate blogs and cannot manage to read past the first word of any given post (not including Curbed, of course), but now I'm reading one at 8pm on a Wednesday night?  I'm concerned the aging process is affecting me.

Second, popular real estate blog SocketSite has been going big with their coverage of the New Mission Theater/Alamo Drafthouse project lately.  I don't know a whole lot about Alamo Drafthouse, other than the beer and movies thing and being down with both of those, so this comment on SocketSite from veteran Mission-come-Austin resident Bob has me even more pysched than I was already:

This is terrific news. Nobody should worry and fear the word multiplex. I've lived in the Mission for 29 years, BUT I have had to live/work in Austin on and off for the past two years. I hate Austin, frankly, and miss the Mish, but the one bright point has been that Austin is a killer film town. Mostly due to the Alamo Drafthouse…

The Austin theaters really do cinema very well. The Alamo Drafthouse is a great place to watch films. Great bar, great food, you can relax and watch the film, eat, get waited on, and they take cinema seriously. They show great old classics, plus all the best independents.

This is a dream come true for that theater on Mission, and for Mission Street, which keeps getting better and better. Folks in our area have been dreaming to rescue that place for years. The Sundance Cinema tried to do something like this business model over at the Kabuki, but the results haven't been as great. They don't have good taste. The Alamo people have good taste.

Bob goes on to talk about gentrification and the neighborhood being too expensive for college grads, concluding we're better off despite all that.  But who cares about all that activisty rigmarole right now—The Alamo people have good taste.

(And now that I've admitted the aging process is affecting me, I'm going to go listen to that Hey Ya! song or something.)


Comments (5)

“Bob” also says he has owned a home in the neighborhood for over 20 years. This almost always makes people more optimistic about the changes. Lucky him.

Yeah, you’re right, another vacant, delapidated, blighted eyesore is a much better option for the Mission.

I’m down with the general premise except for one thing: Kubuki is great. If I lived over there I’d go all the time.
Course if I lived over there I’d feel severely underdressed as well. is a worthy site; it should be more popular than it is.

Agreed, but their SV-centricism makes I highly irrelevant to my interests.