Shoe Company Pays Madman to Drive Around San Francisco

In case you have been wondering about the reason for the new tire tracks all over San Francisco we've been seeing recently, it turns out that DC shoes (which I think is an American Eagle for skateboarders or whatever) filmed some sort of a drifting reinterpretation of Bullit.  And if you can get past the fact this is a giant commercial, it's not a bad watch.

(And should you be interested, JJ San has a bunch of shots from the video's filming in Potrero Hill, including the crazy helicopter-camera-thingy they used to get the aerial shots.)

(Thanks for the tip, Jeff!)

Comments (13)

Most interesting is how the planning process worked to close down the bridge and at what hour and the various streets too?

This was done on the weekend that the bridge was shut down for construction. No commute times were harmed to film that segment.

Ken Block (the driver) founded DC Shoes, so he’s not a paid stuntman, he’s actually the man behind the brand. Cool to see him take advertising and have some fun with it!

“Ken Block (the driver) founded DC Shoes, so he’s not a paid stuntman, he’s actually the man behind the brand.” oh I get it….kinda like Larry Elison,if u have enough money u can close down,do what u want anytime,and by the looks of it,anyplace….Rich men and their toys….What a crock

Yes, money is often useful to attain one’s goals.

not if your goals don’t involve wagging your dick in everyone’s face as your turn a community into an ‘urban playground’ for your benefit alone

“Urban playground”? That sounds fun. Will there be a sand pit and some swings?

Presumably by going through the same permitting process that any film shoot would have to go through.

They closed 22nd/Vermont/Kansas/Rhode Island down on a Wednesday while everyone was at work. It was very minimal impact and we all loved it, the people working it were very mellow.
Certainly preferable to the shitty Hollywood movies they close the Hill down for, and the asshole crews and trash they bring.

Remember kids, make sure you’re wearing a good pair of shoes before you get behind the wheel.

I don’t think they actually filmed the opening segment on the Bay Bridge. The pavement in the movie is grooved concrete, with widely spaced lane stripes like what you’d see on a typical southern California freeway. The pavement on the bridge is asphalt, with very closely spaced markings with little bumpy things to keep people at sane speeds as not to topple off the S curve. It was probably CGI‘d in there, and quite well, too. The Taylor Street (@ Vallejo) jump had very little impact on the neighborhood as it coincided with street repairs that had just been completed. Seems like this was planned pretty well.

It was shot on the Bay Bridge - no CGI. Many local TV production professionals were gainfully employed for this project.

He loses points for using fake cable cars, but gains some for using the ACTUAL twistiest street in San Francisco (even if he is going up it the wrong way).

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