Proving once more that appending the word “slow” to an existing thing is a way to get noticed, the San Francisco Chronicle clues us in on the next big thing to hit the SF scene: slow fashion. What is slow fashion, you ask? The Chronicle explains:

It’s not about large volume on the cheap. It’s about quality over quantity, said Janet Lees, a senior director at SFMade, a local manufacturing advocacy group.

“It’s small batch, high quality, limited edition, customizable,” Lees said. “You can’t compete on low price points. That’s not what’s being manufactured in San Francisco. It’s really artisanal manufacturing.” […]

“Just like we’ve had this huge movement of slow food,” [founder of Jeanne-Marc clothing company Jeanne Allen] said, “now people want slow fashion.”

Reading like a Kinfolk SEO campaign, the “local manufacturing advocacy group” proclaimed trend should be taken with a grain of salt. That being said, it wouldn’t surprise us if a Bold Italic piece on “artisanal clothing” is already in the works.

[Photo: SFMade]