tecate

Tecate Brings Back the Pro-Public Urination Billboard

— By Kevin Montgomery (@kevinmonty) |

Back in June, Tecate posted a cute billboard on 14th and Valencia that seemed to encourage people to publically urinate on the 299 Valencia condo development.  Some people weren't so happy about this, so Tecate pulled the billboard and issued an apology:

Hi all, this is Felix Palau, VP of Marketing for the Tecate Brand.

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.

Thank you!

I guess their internal controls are busted, because the billboard is back in the same spot.

Previously on Uptown Almanac: 

Tecate *Apologizes* For Ironic Public Urination Ad

— By Kevin Montgomery (@kevinmonty) |

Beloved Mission lubricant Tecate has expressed their regret and sorrow for igniting a flurry of faux-outrage surrounding the controversial public urination/man of character ad campaign along Valencia Street, according to The Tens (taker of the above photo):

Hi all, this is Felix Palau, VP of Marketing for the Tecate Brand.

We have an internal process whereby every ad is reviewed for compliance with our local code for responsible commercial communication. As a part of that process, this ad concept was rejected by our US team but unfortunately, an error was made and the ad was mistakenly released and posted. We sincerely thank consumers for bringing this to our attention and have immediately removed the ad. We regret the error and are taking a look at our internal controls to ensure this does not happen again.

Thank you!

And immediately remove the ad they have, with this jarring PSA on the high school drop-out rate:

Demands for Mr. Palau's resignation have not been met as of press time.

[The Tens]

Previously on Uptown Almanac: 

With Tecate, The World is Your Baño

— By Kevin Montgomery (@kevinmonty) |

I've been seeing these billboards around the Mission for a few weeks now, with one notably placed along Valencia Street—the venerable public urination ground zero of the well-watered Mission District.  And it would therefore be quite easy to get mad at Tecate, with all their encouraging of young drunk guns to unkink their hoses and allow their sprinklers to go tooka-tooka-tooka-tic-tic-tic-tic-tic in one of many dark alleys in the neighborhood.

But then I bother to Google Translate the latter half of the ad—It's easy to be a man of character.  Is this… irony?  Tecate, are you seriously trolling us right now?

I, for one, will not be patronized.  Either you cut it out with the wisecracks, or I'm just going to keep on drinking Tecate.

[Photo by The Tens]

Accommodating Corner Store Slices Up Bricks of Tecate Into Quantities You Can Afford

— By Kevin Montgomery (@kevinmonty) |

Beer's expensive.  If you're lucky, you can find a twelve for less than a buck a can at 2am, but that's increasingly rare as corner stores capitalize on our insatiable thirst for cheap tasting booze.  Thankfully, one such price gouging 24th St. liquor store has a quick fix for these hard times: DIY Tecate six packs.  Present the seller with ten measly dollars and he'll present you with a box cutter so your night cap-to-be can be divided up into a portion you can afford.