OPioneers!

During my evening commute back to SF I spotted this giant Levi's billboard from the freeway. I hadn't noticed it up earlier this week (aaaaand I'm pretty sure I would have) so I think it's pretty new.

Guess there aren't any Walt Whitman poems on par with Sir Mix a Lot.

I couldn't snap a pic while driving, but the billboard is basically a taller version of this.