might be cool if you watch pro sports or regularly eat Lays products

(via HuffingtonPost)

Following in the steps of Trader Joe's 'Simpler Times' (and perhaps Ed Hardy beer, or Dan Akroyd's Crystal Head Vodka??? [k, not really]) 7 Eleven is introducing their own in-store brand of beer under the "Game Day" moniker, slinging tall-boys at 2 for $4.  

Apparently, 7 Eleven is the third largest retailer of beer in the United States.  Trying to stake a claim in that market with a discount brand of their own seems like a smart move.  On the other hand, 7 Eleven tried this in 2003 with Santiago, which failed to compete with beers like Corona.