The Tenderloin Geographic Society, the Tumblr buzzblog of 2010, spotted this weekend, noting:

Dear Gay Tourist,
I know what you’re thinking: “I don’t care what kind of hovel I live in so long as I wake up in San Francisco everyday!  Yay!” If that is you, then Market and 8th is your new home.

Well, TTGS has labeled this “pinkwashing” and I couldn't agree more.  Take this ad:

Oh fuck you and your shitty puns.  This blog could make a ton of puns as well trying to 'expand our base', but we don't because we're not tools.  I feel like brands don't really respect gays so they think they can just make grammar school puns to sell wrapping paper marketed as news.  For example, what if the Chronicle wanted to connect with another minority group during, say, Black History Month?

Or maybe Cinco de Mayo:

Or perhaps Chinese New Year:

Either they would be recognized as fans of Ol' Dirty Bastard/Full Metal Jacket or, more likely, as patronizing assholes.