Uber to Dispatch Squad of Mexicans to Your Start-Up in Borderline Vulgar Cinco de Mayo Stunt
— By Kevin Montgomery (@kevinmonty) |
Remember Uber? That awful Town Car cab 'start-up' that charges you $50 so you can pretend to be Larry Ellison on the way to brunch? The ones that did the stomach-churning “Hipster Thursday!” promotion? Well shit just got real:
THIS IS WHY PEOPLE ARE SMASHING GENTRIFIED STORE FRONTS ON VALENCIA.
Sorry, give me a moment to calm down.
…
Okay.
So, Uber's team of marketing eyerolls dreamed up the brilliant idea of shuttling around an “instant fiesta” in “three SUVs” (why not Ford Fiestas?) on May 4th for the low-low price of $100. Oh yes. For the cost of two ostentatious joyrides, Uber will delight crowds of dreamy Zynga employees with one mariachi song…whicchh strikes me as just a tad tasteless. There's a line Mission 'transplants' dare not cross, and they're crossing it. Sure, it's one thing to evict the Latino community and take their homes, but overtly exploiting them for a marketing lulz? That's just poor form.
Anyway, have you guys seen my post about Edward Burritohands?
(But seriously, am I justified feeling sick about this, or am I just suffering from a nasty bout of San Franciscan white dumbie political correctness? I mean, they're getting paid, right?)
[via SFist]