Deep Breath

Million-Dollar Car Showroom Pulls Out of Valencia, Saving Bohemian Street From Gentrification

In what appears to be a brief respite in the ongoing wave of gentrification freakouts, million-dollar car company Pagani is not in fact opening a showroom on Valencia Street. Originally reported in Mission Local as looking to move into the space formerly occupied by ArtZone 461, the manufacturer of the $1.6 million sports car was in reality hoping to bring a fancy Italian boutique to the location.

Modern Luxury (of course) reports the luxurious details:

The rumored ultra-luxury car showroom on Valencia Street is not happening after all. In fact, it looks like the whole thing was a big misunderstanding, and the Italian automakers were stymied by San Francisco’s famously Byzantine zoning regulations.

Via email, Pagani sales director William Collick explained that Pagani had hoped to open a boutique for their non-car products on Valencia, saying that they consider themselves a design company first and that the proposed store would have featured jewelry, luggage, leatherwear, and even home furnishings from Pagani’s design team. “In no way, should the Pagani Concept Space be confused with a car dealership.”

And now it seems that even the fancy boutique plan has been abandoned. According to San Francisco Magazine, “Collick complained that (unspecified) planning department rules made the venture untenable.”

It seems that Valencia will be spared the ignominious fate of becoming a destination spot for boutique shopping.

Oh, wait.

[Photo: Pietari Grohn]

Comments (5)

What kind of whip is that tho?

maybe they can try to get a place on “Calle 24” instead?  They could also allow for an ironic mural on their wall too. 

is that car reversible?  like both sides are the front. right. 

I wanna pee on that car.