Boozin'

Is The Mission Creek Microhood Here to Stay?

When we wrote last April about the then newly coined “Mission Creek” microhood, it seemed the designation of the Eastern Mission as a bespoke cocktail mecca deserving of its own branded name was an act destined to fade into the dustbin of the next tech bubble.

As such, we were surprised to see the above pictured sign last night at Bender’s. While “The Mission Creek,” a mixture of Southern Comfort, 7 Up, and lime, definitely eschews the artisanal ice cubes Mission Creek is better known for, the use of the name implies an embrace of the microhood that we found surprising.

And although it’s certainly possible that the bar was simply making a joke about the rainstorm we’re all currently experiencing, it seems just as likely that acceptance of the Mission Creek name has spread to places as no-bullshit as Bender’s. And if Bender’s is on board, well, then the The Mission Creek microhood may be here to stay.

But all is not lost. After all, the drink is only $3.00.

Comments (8)

Is it possible the name refers to the taste and color of the cocktail?

I’m just glad the much worse name “Multimedia Gulch” name that real estate folks threw around in the mid 90s died a quick death.

I work at Bender’s and came up with the special, we were just trying to move some booze that hasn’t been selling and having a little fun with the flooding from last week, and were joking about the actual Mission Creek that runs underground in the neighborhood…

Phew, your “no-bullshit” hipness remains intact! 

I am SHOCKED to hear that SoCo Lime hasn’t been selling. Adding lime flavoring to Southern Comfort is like painting a smiley face on a corpse.

Great. New people move into the hood, and then rename and brand it. Wow.

If thats a shock to you, then you weren’t here in the 90s, and are yourself a ‘new’ person to the hood