Last time Betabrand made headlines it was for selling sweatpants cut like dress slacks (with or without pinstripes), because if you haven’t figured it out already, we’re witnessing the decline of Western civilization. But rather than cater to lazy men this time, the San Francisco-based clothier selected Ph.D.s and doctoral candidates to model its new spring line of women’s fashions.  Hopefully this can become a new line of work for postgraduates, who are facing declining job prospects even as they face mounting school loan debt, and some of those jobs - like adjunct professorships - are pretty terrible!  So go buy some clothes for the hungry, hard-working academic in your life.

Other local entrepreneurs that are making the news include beloved local chain Philz Coffee, which will be opening its first outpost outside of the Bay Area in sunny Santa Monica. The Atlantic sat down with artist Wendy McNaughton to talk about the changing city as she promotes her new book, “Meanwhile in San Francisco: The City in its Own Words.” And because an incredibly long line means it must be worth it, pop up Eastside Bagels will be back at Dear Mom with exactly 180 bagels from New York’s Russ & Daughters. Hopefully it won’t rain.

[h/t Leah Reich]