Weird Muni Ad Tries to Understand Diagram Understanding of the Mission (Maybe?)

Some dumb iPhone case manufacturer figured out that graphs and the Mission are cool and thus plastered this bizarre piece of marketing all over Muni shelters.  I don't really get it, but local wit TK attempts to break it down:

So we have three groups of people represented here: (1) People who think "hipsters" (ugh) "rule the Mission" (ugh); (2) People who do not think hipsters rule the Mission; and (3) People who are just looking for the best taqueria. The overlapping areas between (1) and (2), (2) and (3), and (1) and (3) are not labelled. I guess the overlap between People who think hipsters rule the Mission and People who don't is "People who are aware of the existence of the Mission" or "People who believe there is an identifiable subgroup called 'hipsters' and that term still has some kind of meaning". People who are just looking for the best taqueria, I don't know where you fit in. If you don't think hipsters rule the Mission and are just looking for the best taqueria, you're probably just a Normal Person or a Norteno or something.

Somehow, what all 3 groups have in common is that, apparently, they want or need or have a Speck thing. I'm not sure about this; the ad isn't really clear. Do you want a Speck now? I don't. Ad fail.

I still don't get it.

[40 going on 28]