If you're not already hip to these guys, they're one of Valencia Street's finest shops selling these things called books, which are basically newspapers that are actually interesting and can maybe teach you something. Real vintage shit.
Anyway, 20 years is a long time to sell anything, especially something that doesn't award you badges or involve disgruntled avian guerrilla warriors. So they're celebrating this Wednesday with booze and music and discounts on every book in the place. If you're not totally sure what to buy, the shelves are lined with quality staff recommendations that can get you started. Don't get any of the thick ones because it's premiere season on TV and you're going to want something you finish fast.
Happy 20th, Dog Eared!